[Tagsmith.org – A little website from Matthew G. Knell Matthew Knell is a social media marketing, web technologist, and community evangelist with a long history designing, developing, and marketing a wide array of successful products and brands including About.com, JetBlue Airways, MTV Networks and CafeMom. A graduate of Pace University’s Seidenberg School of Computer Science and Information Systems, he is the Social Media Marketing Director at AOL and teaches Social Media and Web Marketing at NYU’s School of Continuing and Professional Studies.]