[Lake Financial Group Lake Financial Group is an independent, financial planning firm focused on helping individuals and small businesses. We believe in using a holistic and educational approach to financial planning making sure our clients not only understand what they are doing but why they are doing it. Our areas of specialty include: retirement planning, estate planning, income tax strategies, investment and asset allocation strategies, education planning, insurance review and analysis (life, disability, long term care). For our small business clients, we develop customized retirement plans and non-qualified deferred compensation strategies. We are an independent, non-proprietary firm with the ability to offer investment and insurance strategies from over 100 companies. Let us help you navigate the financial world and reach your goals one step at a time.]