[Diyafa - Saudi Hospitality Company Saudi Hospitality Company began in 2016 under VMCO Gulf, initially serving the HORECA segment. Our passion led to expanding into food production, meeting the demand for authentic, locally crafted products. In 2024, we launched the DIYAFA brand, embodying Saudi hospitality and culinary excellence. DIYAFA reflects our commitment to quality and innovation, crafting a legacy of unmatched hospitality.]